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2016 Trends to Watch – Marketing Automation for All

2016 01 Trends Marketing Automation for All

We Graciously Welcome our Marketing Robot Overlords Assistants

As marketing automation and integration continues to become more affordable, and even built into existing email and marketing platforms, it will increasingly become a more valuable tool for marketing and sales team communications. Look for automation to continue to serve a wide array of masters, from managing long-term B2B sales cycles to continuation of customer engagement in consumer goods ecommerce. But with increased ease of communications comes a global increase in total communications. Expect this ease of automated communications to also carry more noise into an increasingly overstuffed inbox. Automotive manufacturing automation isn’t car design, it’s scaled production. Marketing automation isn’t email marketing, it’s scaled sales conversations. Smart brands will stand out in the inbox and away from the spam folder by using automation to consistently deliver timely, value-added content instead of the too-common ‘touching base’ frequency hits. With more platforms offering enterprise-level logic, lead scoring, and deep integration with customer relationship management tools, marketing and sales teams can hold their automation systems to the same expectations as well-trained personal assistants. Like all robots, marketing automation follows specific rules with specified responses on your behalf. 2016’s high-yield marketing automation strategies will plan a user experience with the same skill as a personal sales pitch from an experienced professional, because that sales team will choose marketing partners that enable that scale. But wait! There’s more digital marketing trends to watch in 2016! Check out our full list here 

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