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Brief Case Study: Jabra Creative and Trade Show Activation

Jabra is a brand of GN Netcom, a world leader in innovative headset solutions. With around 825 employees and sales offices around the world, GN Netcom develops and markets a broad range of wireless headsets and in-car speakerphones for mobile users and both wireless and corded headsets for contact center and office-based users. GN Netcom is a subsidiary of GN Store Nord A/S.The Jabra marketing team tapped wedü to provide comprehensive creative marketing and advertising to support the brand’s introduction. wedü’s creative team immediately got to work on developing the brand identity, and rolled-out creative assets including:
  • Concept Art
  • 3D Renderings
  • Packaging & POP Design
  • Illustrations
  • Print Collateral
  • Interface Web Design
wedü has created specialty packaging designs for Jabra placements in Verizon Wireless and AT&T retail locations, and unique concepts for seasonal product pushes for holidays such as Valentine’s Day, Mother’s Day and Christmas.
In early 2011, Jabra engaged wedü’s experiential group, wedü loco, to conceptualize, execute and manage its exhibit at the International CTIA Wireless Show in Orlando, FL where Jabra showcased its new Jabra FREEWAY hands-free wireless speakerphone.wedü created an integrated program to drive awareness and generate trial uses of the Jabra FREEWAY product by leveraging the FREEWAY unique selling proposition and key wording to create an immersive, fully-integrated buzz strategy.  wedü employed brand ambassadors dressed as “traffic cops” who issued citations to CTIA attendees who were caught using their cell phones, and took “mug shots” that were then posted to the brand’s Facebook page. The concept generated buzz on the show floor and created a compelling call-to-action to sustain product interest and create a path to purchase, post-event. The program generated over 7,000 Facebook impressions, nearly 2,000 leads, more than 3,000 interactions on the show floor with over 1,000 “mug shots.”
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