• Unlock New Opportunities with Reels: How Businesses Can Benefit from Using Video Content Reels—the Instagram feature that allows users to create and share short videos—is the talk of the town among those building strong social media presences. TikTok fueled the recent boom in short video content, quickly gaining popularity as a destination for short-form, music-enhanced…

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  • Netflix With Ads You may have heard that Netflix will be rolling out a subscription tier that includes advertising. Netflix has always held on to being commercial-free as one of the major benefits to subscribers. However, with subscriber growth dwindling, they have begun to consider other revenue streams such as advertising. They have also found…

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  • More and more personal connections are on social media so it makes sense that our shopping habits would evolve to be socially focused as well. We’re not meeting our friends at the mall anymore; we’re tagging them in Instagram shopping posts and sharing TikTok videos. In 1956 America’s first shopping mall opened and evolved and…

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  • Along with Apple’s latest iOS introduction came an entirely new set of data security features. Mail Privacy Protection limits the information available to marketers everywhere, and it has not gone unnoticed. Pivoting how email success is measured has become essential, as open-based marketing tactics are becoming a thing of the past. This webinar will provide…

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  • It’s that time of year again. The time of year when you get to anticipate the gift that keeps on giving. Unfortunately, I’m not talking about the holiday season that’s right around the corner. I’m talking about the time of year when Google decides they need to make a change to their ad platform. The…

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  • Traditional Media – Is It Dead and What’s Next? Believe it or not, it isn’t one vs. the other. Learn all about the benefits of an integrated marketing approach, including which methods belong in your marketing plan, and how an integrated media approach can save your business time & money. Learn which advertising methods should be…

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  • If you’re still working off of an old marketing plan, it’s time to shake things up. Take a look at our seven tips for planning an effective marketing strategy in 2022, and get ready to maximize your success!   1. Stop thinking that print doesn’t matter Today’s consumers get their information largely from digital sources,…

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  • Apple is at it once again! User privacy has become a big focus of Apple’s and after their iOS 14 update and the in-app tracking opt-ins, they have doubled down and made mail tracking something that will become a thing of the past. Yes, Apple has announced that when iOS 15 launches this fall, they…

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  •   You have probably heard the term NFT in the news lately. You may have read about one selling for millions of dollars, such as a burned Banksy selling for $1.3 million. It is enough to get your attention, but what is an NFT? NFT stands for Non-Fungible Token. It can be confusing to wrap…

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  •   Privacy on the web has become a hot-button topic in recent years as after a long time, users have become a little bit annoyed about the way their data has been used and shared. Some web browsers, Safari and Firefox, have already taken steps to protect their users’ data by eliminating third-party cookies altogether,…

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  • We all know first impressions can shape entire relationships. Your first impressions with people close to you are often engraved in your mind. Websites are no different. Consider what users’ first impressions are when they load your website. Now imagine yourself walking into a brick-and-mortar version of your site. What if it was impossible to…

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  • Creating authentic digital engagement is no easy feat. Since COVID-19, it has made the digital experience you provide customers more important than ever. It has changed consumer behavior and has increased consumers’ reliance on digital engagement. This has created a need for companies to pivot in order to keep up with the demand. The right…

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