• At Inbound, Reddit’s Senior Growth Marketing Manager, Erica Yoon, was interviewed by HubSpot’s VP of Community-Led Growth, Laurie Aquilante Faiola, to discuss how Reddit has created communities and how a business can take advantage of these easily available communities. A community can start from just about any topic and evolve from there. Maybe it starts…

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  • Unlock New Opportunities with Reels: How Businesses Can Benefit from Using Video Content Reels—the Instagram feature that allows users to create and share short videos—is the talk of the town among those building strong social media presences. TikTok fueled the recent boom in short video content, quickly gaining popularity as a destination for short-form, music-enhanced…

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  • What’s Happening To Analytics? In the constantly changing world of the internet, it’s only a matter of time before some system that you know and love (or love to hate) will go through a major change or overhaul. Google is well known for constantly making changes and updates to their various products, and they’ve got…

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  • Social media is changing how we communicate, learn, and now shop. The consumer shopping experience is slowly shifting from e-commerce to social commerce. So, what does this mean for the future of commerce in general? A recent study conducted by Sprout Social indicates that social shopping is not slowing down any time soon if anything…

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  • When it comes to email, there are many ways of measuring performance. One of the traditional metrics used by most marketers is the click-through rate (CTR). The click-through rate tells you how many people clicked on a link within your email communication. It is calculated by taking the total number of email clicks divided by…

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  • What is the Metaverse? With technology rapidly growing and shifting day to day, marketers and consumers alike are finding themselves having to shift along with it. The latest technology phenomenon involves the use of virtual and augmented reality and is referred to as the Metaverse. The metaverse is best described as a virtual universe accessed…

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