• At Inbound, Reddit’s Senior Growth Marketing Manager, Erica Yoon, was interviewed by HubSpot’s VP of Community-Led Growth, Laurie Aquilante Faiola, to discuss how Reddit has created communities and how a business can take advantage of these easily available communities. A community can start from just about any topic and evolve from there. Maybe it starts…

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  • What’s Happening To Analytics? In the constantly changing world of the internet, it’s only a matter of time before some system that you know and love (or love to hate) will go through a major change or overhaul. Google is well known for constantly making changes and updates to their various products, and they’ve got…

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  • Marketers often struggle with getting the word out about a brand. Search engine optimization (SEO) and Pay-per-click (PPC) strategies are effective marketing strategies to improve a brand’s online presence but which one provides the best return for your goal? Search Engine Optimization Search engine optimization (SEO) is a marketing strategy involving improving a website’s visibility…

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  • Social media is changing how we communicate, learn, and now shop. The consumer shopping experience is slowly shifting from e-commerce to social commerce. So, what does this mean for the future of commerce in general? A recent study conducted by Sprout Social indicates that social shopping is not slowing down any time soon if anything…

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  • First, let’s state the obvious – DO NOT send advertising click-thru or even all click-thru traffic to your home page or just a ‘service’ or ‘product’ page on your website. Build custom landing pages for your marketing efforts. There are many things to think about when creating a landing page to ensure that it converts.…

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  • What is the Metaverse? With technology rapidly growing and shifting day to day, marketers and consumers alike are finding themselves having to shift along with it. The latest technology phenomenon involves the use of virtual and augmented reality and is referred to as the Metaverse. The metaverse is best described as a virtual universe accessed…

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  • Since Facebook changed its algorithm in 2018 many brands have seen a decrease in engagements. One way to counteract this shift is to engage your customers with a group! Facebook groups can be a powerful marketing tool. The community created within your group will help you to attract new customers and engage with current customers.…

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  • Have you ever added things to your online shopping cart, only to realize that the one thing you came to the site to buy is nowhere to be found? Consumer frustration finding the products they wish to buy has led to increasingly high amounts of search abandonment. This in turn often ends with a consumer…

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  • Part one of our influencer series talked about the high-level buzz around influencer marketing. In part two we will explore more intricate details of the industry, more specifically the pitfalls of brand-influencer partnerships and how to avoid them. With brands either yearning for the attention of established influencers or already working with them, it’s important…

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  • iOS 14’s latest update is here and it’s one that digital marketers haven’t been looking forward to. Apple announced that it would be introducing privacy changes that allowed for its users to opt into data tracking in all of its apps. The idea was that it would serve as beneficial to both the user and…

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  •   The buzz around “Influencer marketing” is all over social media and grabbing everyone’s attention. This style of reaching consumers has quickly become one of the most popular forms of marketing, today. What used to be a space saved for only celebrities and a few dedicated bloggers, has become a widely popular market of influencers…

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  • 2020 was an unprecedented year and forced many brands to shift their advertising efforts to the digital realm. Competing in this overly saturated digital market can feel overwhelming and ineffective, but when approached properly can be extremely successful for your brand. The largest and most prominent player in the digital advertising world is Google Ads.…

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