back to blog

Giving Back is What wedü

Corporate responsibility is good business & it feels good, too. “Contributing positively to our communities and the environment is fundamental to wedü.  We value the integration of social, ethical and environmental concerns into the business of communications.” I stumbled across this statement in a corporate document drafted in early 2008 – six full years ago. I will celebrate my three-year anniversary with wedü this month, and although I had not seen this statement before, I have been aware since day one that “contributing positively to our community” is integral to the wedü culture. The words “corporate responsibility” bring to mind major, national corporations who give millions of dollars to charity, but the majority of businesses in the United States are small businesses, and they employ more than 50% of the nation’s workers.  Although small businesses can’t give millions, they can – and do – give back. Marketing agencies are frequently asked by local non-profits and other community organizations to provide services pro-bono – that is, at a reduced rate or free. Obviously, despite our desire to help as many [organizations and people] as possible, agencies must balance this pro-bono work with revenue-generating work. As a company, wedü supports many local organizations and causes through financial donations, pro-bono services and other means. Organizations such as:
  • Boys & Girls Clubs
  • Court Appointed Special Advocates (CASA) of NH
  • David’s House
  • Granite United Way (and by default, the many organizations served by United Way)
  • Make-A-Wish Foundation
  • Friends of Manchester Animal Shelter
  • Kristen’s Gift
  • NH Catholic Charities
  • Queen City Rotary Club
  • Special Olympics
  • YMCA & too many others to list.
And I am proud to be among colleagues who dedicate personal time and energy to numerous charities and causes as board and committee members and general volunteers.  One colleague and his wife open their home – and their hearts – and foster dogs rescued from high-kill shelters in other states to help them find their “forever homes,” often to the chagrin of their own resident pups! Giving back is not only good for us, personally – it’s good business. A company, no matter the size, that supports and serves its community earns social clout (not to be confused with KLOUT) and create goodwill. People feel good about doing business with companies with a social conscience. For an agency like wedü, sometimes “giving back” creates opportunities to showcase our talent and creativity. Last holiday season, wedü took a creative approach to holiday giving with our “wedü Holiday Windows” Contest.” Our team worked together to create window scenes for our building’s four huge palladium windows depicting a theme selected by the agency’s nearly 3,000 Facebook fans.  In an added twist, we also selected four local non-profit organizations that could win donations. The wedü gang was divided into four teams – one per window/non-profit – and given a small budget to design and build window scenes depicting the theme (What happens at the North Pole in the off-season), and incorporating their respective non-profits in the design. We challenged the non-profits to earn at least 250 online votes through the “wedü Windows” app, created in-house, to earn a $250 cash donation – the window receiving the most votes  received the grand prize of a $750 cash donation and $2,000 agency credit. All four nonprofits reached the 250-vote milestone, and Manchester Animal Shelter’s “Reindeer Workout”-themed window was our grand prize winner. The holiday window challenge proved to be a win-win-win-win:
  • It was a fun team-building exercise with a creative, feel-good component and a healthy dose of friendly competition as the wedü teams rallied their own social networks for votes;
  • Our public relations and social teams promoted the contest and the donations, which resulted in positive local media coverage, social engagement and sharing;
  • Four deserving non-profit organizations benefited from the financial donations, as well as public and social exposure; and
  • Each of the wedü employees on the winning team won a bonus vacation day!
Looking ahead to this year, we are gearing up to support the American Heart Association’s “Wear Red for Women” campaign and will undoubtedly send volunteer crews out into the community for the annual United Way Day of Caring. “Contributing positively to our community” is inherent to the wedü culture – and we challenge you to find ways, however simple, for your business to give back in your own communities.
Ready to get started?

It seems like you're ready to do more. This is why we have to meet.