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Make Your Instagram Brag Worthy

Instagram is the place to be, especially if you’re looking to target younger audiences, but so many brands end up falling short on this popular channel. With Instagram, the devil is in the details, and even the best-intentioned brands often end up missing the mark. Keep reading for a few insider tips and tricks to making your Instagram account the one to beat. Grow a LinkTree. One of Instagram’s biggest challenges is its lack of links. If you’ve spent any time on the platform, you’ll quickly discover that pages rely on their “link in profile” to share their URLs. However, nobody wants to be continuously changing their profile link. Enter Linktree, a free tool that allows you to get one link to house all the content you’re driving followers to. It’s super easy to set up and can be edited as needed from your desktop computer. Every brand should be utilizing some form of link in profile tool, and for brands on a budget, you won’t find a better option than Linktree! Throw a Boomerang. We’ve all seen the fun videos on Instagram that loop back and forth. Boomerangs are a great (and super easy) way to capture your audience’s attention. Simply find someone or something that is moving and use the app to take a one-second video. No matter your industry or brand, you can find something that will look fantastic and encourage your audience to engage with your profile. Pick Some Hashtags. Hashtags are always a hot topic in the social media world and that’s because they work. If your brand has an Instagram account and you aren’t utilizing at least a few industry-relevant hashtags in your posts…you’re already missing out on huge opportunities! Use a resource such as RiteTag to find your brand’s best hashtag options, then have fun creating a few of your own! Hashtags will put your content in front of new audiences who (depending on the tag) might already be interested in your brand. Tag Your Location. Instagram makes it super easy to tag your location in your posts and it’s a practice you should get in the habit of doing. When you tag your location anyone on Instagram who is exploring posts under that location will come in contact with your content. For brands who have a special interest in local topics and connections, the location tag will quickly become your new best friend! Even for brands that aren’t moving around much, tagging your location is a great way to share with your audience where you are, better reminding them of your whereabouts. Take a Good Picture. It should be a no brainer, but so many brands forget just how image-focused Instagram is. The photo you decide to use will make or break your post. Stay away from run of the mill stock images and certainly any graphic that isn’t eye-catching or inviting. Followers come to Instagram to be visually entertained and while your captions are important, the focus should always be on your image. Don’t forget to explore the filters and photo-editing options! Do you have any questions about Instagram or other digital advertising platforms? We have the answers!   Written by Kateri Bean.
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