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New Hampshire Liquor Commission Selects wedu for Marketing Services

Agency Will Be Responsible for All Marketing and Advertising of New Hampshire Liquor & Wine Outlets

MANCHESTER, NH, Jul 29, 2013 wedü today announced that the agency has been selected by the New Hampshire Liquor Commission (NHLC) as agency-of-record and will handle marketing and advertising for the New Hampshire Liquor & Wine Outlets. The selection of wedu marks a consolidation of all marketing and advertising activities within one agency. wedu will be responsible for strategic planning, creative direction and execution of advertising including in-store retail, broadcast and print, all digital spaces and live events.

“We are honored to be chosen by the New Hampshire Liquor Commission to market the state’s Liquor and Wine Outlets,” said Sean Owen, President and CEO, wedu. “They have aggressive goals for growth, and we are excited to expand their marketing efforts in the digital space to further consumer engagement and ultimately grow revenue.”

Based in Manchester, wedu is a digital marketing agency which is widely recognized for their expertise in web development, online and mobile advertising, mobile and social application (app) development and social media engagement, as well as traditional services such as brand strategy, creative, media placement and public relations.

“The New Hampshire Liquor and Wine Outlets have performed well for the state over the years,” said Joseph Mollica, Chairman, New Hampshire Liquor Commission. “The commission manages this extensive retail operation just as any $600M retail business would operate, and we are confident that wedu’s full service offering with a focus on today’s digital services will help us reach our goals.”

The NHLC operates 77 New Hampshire Liquor & Wine Outlet retail locations throughout the State of New Hampshire. The NHLC has raised more than $2 billion in net profits since the first store opened in 1934, and expects to net an additional $1 billion for the state over the next 10 years. In Fiscal Year 2013 NHLC earned net revenue of $145.6 million for the state, representing an increase of $6 million over the previous year.

About wedu: wedu is a digital marketing agency with expertise in strategy and execution of programs that intelligently leverage data and technology, as well as traditional marketing tactics, to achieve exceptional results. We are an intense group of marketing geeks who collectively boast a wealth of knowledge and experience from across the marketing spectrum, but we truly excel in all things digital — web development, online and mobile advertising, social media engagement, email, CRM integration and app development. Our unique approach integrates marketing automation and timely human interaction to drive engagement and returns for clients.

wedu has been honored with 2009, 2010, 2011 and 2012 Best Advertising Agency and Best Web Developer by New Hampshire Business Review, and several local community service awards. wedu has also earned numerous Summit International, MarCom International and Hermes Creative Awards.

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About the New Hampshire Liquor Commission: The NHLC operates retail locations throughout the Granite State and serves more than 9 million customers each year. Visit to locate a store, search for product availability, learn about monthly sales, review wine tasting schedules, and sign up to receive significant savings with monthly Email Extras. More than $2 billion in net profits has been raised since the first store opened in 1934. NHLC is expecting to net an additional $1 billion for the state in the next 10 years.

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