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NHHEAF Network Selects wedü for “I am College Bound” Website

wedü announced today that The NHHEAF (New Hampshire Higher Education Assistance Foundation) Network Organizations has selected the agency to concept and develop a website that would be the cornerstone to a fully-integrated state-wide marketing campaign titled, “I Am College Bound“.
As New Hampshire’s hub for college related information, The NHHEAF Network is headquartered in the state’s capital city of Concord, and provides numerous resources available to individuals seeking college planning support. Resources such as tips on preparing for college, financial aid resources including loan program guidelines and funding, scholarships, understanding the costs associated with attending college, as well as programs and events available to help prepare an individual for the college experience, make the NHHEAF Network Organizations a one-stop-shop for everything college.
The NHHEAF Network Organizations tapped wedü to conceptualize and develop an interactive and educational website, IamCollegeBound.org, with a fun and playful look and feel catered to the target demographic: high school students. And after creating a student profile or, “Student ID”, students have the ability to engage in various activities producing incentives such as prizes from New Hampshire colleges, even iPads, while seeing the many programs available to assist them in the college application process. The website also encourages prospective students to consider New Hampshire institutions.
“Our campaign provides New Hampshire high school students with the inspiration, information and planning support to pursue higher education goals. wedü’s role has been critical in helping NHHEAF to  inform, engage and grow public awareness about higher education and to encourage teens to share content with friends and peers within their networks,” said Tara Payne, The NHHEAF Network Organizations Vice President, College Planning & Community Engagement. In addition to developing the “I am College Bound”website, wedü, was also tasked with the creation and implementation of monthly promotions hosted on the website that provide value, education, and even prizes.
“We are very excited to be working with The NHHEAF Network Organizations,” commented Sean Owen, wedü President and CEO. “NHHEAF joins a growing number of local organizations that recognize wedü’s competencies in web development and creative-thinking approach to marketing campaigns.”
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