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ü Oughta Know – Facebook Algorithms, Google Pics and the Pins Retailers Love

Ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is to help keep your knowledge sharp while providing a delightful craving of classic Alanis Morissette.  – Here’s what you oughta know:

Confirmed: Facebook Algorithm Change means Increased Need for Facebook Ad Spend

In December, Facebook announced serious changes to its algorithm that AllFacebook aptly described as ‘Why Your Facebook Page’s Organic Reach will Decline.’ With the change, it was expected that brand pages would likely show up in consumer news feeds far less frequently. This week, the data is coming in and social media managers are reporting serious declines in organic views of their posts. Brands that could reliably reach 15% of their fan base were, post-change, only able to reach 2% organically. Combat this change by using Facebook advertising, which tends to boast some of the lowest CPC rates and has extraordinary targeting abilities. Additionally, focus on quality content that creates more engagement. Better to post a single engaging post per week than to post a single engaging post and four floppy filler posts. Facebook algorithms reward consistent engagement.

Google Makes it Easier to Filter Image Search Results by Usage Rights

Okay, so this isn’t the biggest thing to hit digital this year, but tiny efficiencies add up, am I right? Google is making it a wee bit easier to find images for commercial use for things like blogs, Facebook and anywhere else you may need quick, relevant – and free – visual content. What used to take four clicks and a scroll (“Gear” on the right, Advanced search, scroll, usage rights, license) now takes just three and no scrolling (Search tools, usage rights, labeled for commercial reuse) AND it’s conveniently located smack in the middle of the search bar. I know what you’re thinking, big deal, right? But, if you’re like me and you spend a large part of your day searching for free images that can be used commercially, this could save you seconds, heck, even minutes every day. More importantly, it’s just more darn convenient – and when you have to use it a lot, convenience rocks. You laugh now, but you’ll thank me later. You’re welcome.

Studies Show Retailers Like “Pins,” They Really Like Them!

Pinterest is no longer relegated to the kiddie table – new studies indicate that retailers prefer the “Pin It” button for their products over the old reliable “Like.” Social analytics firm 8thBridge, found in a recent study that 62 percent of retailers surveyed preferred the Pinterest button; 59 percent liked the Facebook “Like.” While the upstream traffic to retailers’ sites from Pinterest is still a fraction of that of Facebook, it’s one more thing that’s eroding Facebook’s base. In any case, it bears watching. And these survey results correlate with predictions that visual will rule in 2014 . Can your brand make better use of Pinterest?

Tips and Tricks – Word to Clean HTML

You’ve been pasting Microsoft Word documents into HTML the wrong way all along. Pasting Word documents into HTML editors looks like a simple copy-and-paste, but it often results in ugly HTML code with nasty or unpredictable results. For web developers and code aficionados, nothing ruins a good day like an <MSO …> tag. Word to Clean HTML is a free online tool that takes a paste from Word (or Outlook) and returns clean HTML code. The results may still take a little tweaking, but this is a huge time-saver for email marketing, blogging platforms and even posting careers to Craigslist. Show the developer some love with a little donation.
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