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ü Oughta Know: Google Denounces SEO Link Building; Introducing App Pins; SNL Turns 40

ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is to help keep your knowledge sharp while providing a delightful craving of classic Alanis Morissette.  Here’s what you oughta know: Google Denounces SEO Link Building: Where Google notes that inbound links are a huge ranking factor for search, many search engine strategies over-emphasize the practice, even offering link building as a service. The latest out of Google continues to debunk such an offering. In a recent Google Hangout session, Google’s John Mueller was asked if “link building is in any way good?” to which John responded, “In general, I try to avoid that.” (https://www.youtube.com/watch?v=9h1t5fs5VcI#t=3340) John continues to echo the sentiment that links are a factor, but that strategies focusing too heavily on them can cause more problems than help. Link building through engaging content and reducing friction for sharing continue. Beware of SEO strategies that too heavily emphasize one area, and that de-emphasize the need for high quality content crafted for users. Introducing App Pins: Pinterest has announced that it will be partnering with Apple to make it easier than ever to download relevant apps right from your favorite digital cork board. This offering sounds like it will be great for businesses going forward, but for now, the downloadable apps have to be uploaded to a special “App Store” board on the Apple Pinterest page. There is a rumor it will stay this way to avoid spammy posts, but we’ll have to wait and see. The apps that Apple promotes will have a little “install” button on the top right corner, right next to the “Pin it” button, allowing you to download them directly to your iPhone phone. Adding apps to the mix of what people can pin will probably, by itself, make Pinterest a more attractive place to browse for ideas and things to do. SNL Turns 40: In honor of a hilarious show turning 40, let’s take a look at SNL’s best fake ads as chosen by real ad execs! Some of these spots are 30+ years old but are still being watched on a regular basis. In 2015, 52% of  marketers claim video provides their best ROI and using the word video in an email subject line boosts open rates by 19%. We should all take a page from the SNL playbook and create some hilarious videos as part of our content marketing strategies!
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