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ü Oughta Know: LinkedIn bulks up; Google remarkets; Instagram picks up speed

Row of barbells ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is to help keep your knowledge sharp while providing a delightful craving of classic Alanis Morissette.  Here’s what you oughta know: LinkedIn pumps iron LinkedIn seems to be doing the equivalent of online body building lately, bulking up on its content features and vying to be a bigger player in the publishing arena. Clearly LinkedIn means business when it comes content marketing and it’s starting to look lean and mean. Last week LinkedIn rolled out Content Marketing Scores and Trending Content. How the content compares to the content of competitors will also be measured. This content marketing score, in the words of LinkedIn is, “an analytics resource that gives you insight into the impact of your paid and organic content on LinkedIn.” In addition, the Trending Content feature will allow brands to learn what select audiences are reading and which content they’re engaging with the most. The idea is that by measuring your score, you’ll be encouraged to create better content to get better results, according to LinkedIn According to The Hub, the new tools will encourage “companies to spend more on the right kinds of sponsored content.” Will we see the Facebook model where the only way business can combat organic reach losses is by spending on more on promoted content? Wait and see. This short video narrated by a nice English lady explains more – apparently jumping into something that resembles Dr. Who’s Tardis will help make you a content marketing superhero. You’ll see what I mean. Note: These free insights are currently only available to brands’ LinkedIn account representatives. Google brings product remarketing to display retargeting If you’ve ever been jealous of Amazon’s intelligent retargeting that gives items you viewed, but didn’t buy, the ability to follow you around the Internet, you’ll love Google’s newest addition to its AdWords display advertising. Google recently announced the introduction of Dynamic Remarketing Campaigns. Like retargeting, this allows your brand to advertise to website visitors once they leave your website by integrating Analytics with AdWords. In its newest iteration, Dynamic Remarketing Campaigns allow users to add viewed products from your e-commerce integration. Like the Analytics-powered AdWords Display Network remarketing product Google unveiled last year, this allows for complex logic to help you market the right products to the right people. Instagram shows a picture may be worth more than 140 characters I know, Instagram and Twitter: Apples and oranges. But Instagram is on target to surpass Twitter in overall regular users (it already has more mobile users). Coincidentally at around the same time this was reported, Twitter released two new photo features for mobile in an effort to make Twitter even more social, making it look like the apples and oranges were jockeying for position in the same fruit bowl. Of interest to marketers is that Instagram is adding advertising to the mix: Taco Bell just spent a bundle on Instagram ads to promote its new breakfast menu that includes the waffle taco. Yes, that’s right: The waffle taco. What really caught my eyes was a special promotion for a select 1,000 people that was the lead-up to the rollout of the breakfast menu. One of the prizes was this Taco Bell sheet set. With its warm flour tortilla top sheet and crunchy bacon pillow cases, it’s totally geek-tastic. If I had one, I’d totally snap a picture for Instagram. Taco Bell merch Photo credits: Barbells from Wilson Bilkovich/Flickr  
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