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ü Oughta Know: The Holidays Are Coming, Gmail Retargeting Is Coming and More!

ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is to help keep your knowledge sharp while providing a delightful craving of classic Alanis Morissette.  Here’s what you oughta know: Holiday Marketing: While NH is still savoring the last rays of summer sunshine, it’s time for brands to start thinking about the holidays. According to a study from Adweek, most consumers begin their Christmas shopping when the leaves begin to change. Are you ready? This doesn’t necessarily mean you need to have the decorations out, but planning for the holiday rush now is key. Make sure you have your promos ready so you can drop hints on social media or to email subscribers. Email and banner advertising makes up about 32% of a holiday shoppers decision making mediums so take advantage while they are planning! Introducing retargeting with Gmail: Google is starting to roll out a new service called Customer Match, which will let marketers use a list of email addresses target users across Google services. This new service will work for Gmail accounts. Marketers will soon be able to have their ads appear when targetted users from email marketing lists are watching YouTube videos, checking their Gmail inbox or using other Google services. urlThis new service will be great for brands, but opens concerns with users about privacy. To address this concern Google has developed a way to verify that users have explicitly given your company their email address and that it wasn’t purchased. We’ll be sure to provide more information as more is announced about this service! Character count changes coming to Twitter: Thanks to long hashtags, like #RuinANovelWithSocialMedia (26 characters), Twitter is in talks to change what is counted toward their character count. Hashtags, @ mentions and links may soon become excluded from the 140 character count. There have been rumors for years about Twitter doing away with their character count, but this new development would be a way to still keep Twitter content concise, while opening it up slightly (think of all the grammatical issues we can avoid with just a few extra characters freed up). Twitter added the retweet with comment feature in April so this may be the next step to freeing up characters for their users. Print Isn’t Dead After All In 2008(ish), industry experts announced that the ebooks, digital magazines and newspapers would be the end of physical printed materials. These services continued to grow until this year when e-book sales fell by 10 percent in the first five months of the year. What does this mean for your marketing? Maybe not anything, yet.  But, if you’ve shifted ad dollars to digital editions of magazines or newspapers it’s time to pay close attention to their ROI and determine if those are the best placements for your brand as consumers head back to paper editions. Fun With Hashtags: Earlier this month, we shared our marketing summer reading list with you, but I don’t think any of these social titles would have quite made it onto the list. If you’re looking for a laugh, the vitality and creativity behind the #RuinANovelWithSocialMedia hashtag is sure to make you smile. imgres  


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