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Webinar: The Demise Of Open Rates

Along with Apple’s latest iOS introduction came an entirely new set of data security features. Mail Privacy Protection limits the information available to marketers everywhere, and it has not gone unnoticed. Pivoting how email success is measured has become essential, as open-based marketing tactics are becoming a thing of the past. This webinar will provide insight into the future of email and tips for utilizing other available data to measure performance and engagement. What you’ll learn: • How Apple’s Mail Privacy Protection update affects marketers. • Tools used to measure email performance when open rates are no longer reliable. • How to use email automation to maximize the number of consumer touchpoints. Watch the replay of our webinar to learn more.
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