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wedü Selected by MetroPCS for Field Market Activation

Experiential Marketing, Event Marketingwedü announced today that National wireless carrier, MetroPCS has selected the agency to execute and manage both their Greater Boston, Massachusetts and Hartford, Connecticut field marketing programs for 2011 and 2012. wedü will assemble and manage a street team of twenty-five MetroPCS market and brand ambassadors, who will scatter throughout the markets and attend upwards of 300 events per year. The street team will be charged with raising brand awareness and promoting new wireless plans and phones throughout the markets. MetroPCS joins a wedu experiential client roster that already includes: Readers Digest, Radio Disney, Ringling Bros. and Barnum & Bailey Circus, Kellogg, Underwriters Laboratories, Hasbro, Simon Malls, About.com, Rustic Crust, People’s United Bank and Boston Medical Center. “wedü is a natural fit for MetroPCS,” said David Antczak, MetroPCS Regional Director of Advertising & PR. “Their impressive track record of experiential marketing success coupled with their intimate knowledge of the Northern New England market made them the perfect agency to manage our field marketing program.” “We are very excited to be working with MetroPCS over the next couple of years,” commented Sean Owen, wedu President and CEO. “MetroPCS joins a growing number of National brands that are recognizing that wedü’s unique dual-specializations in Experiential and Digital Marketing are the right combination for their marketing projects.”
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