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wedü’s Advertising/Marketing Division and Experiential Group Continue to Expand

wedü announced today the expansion of its advertising and marketing account service teams with the addition of account manager Jason Knights and the agency’s wedü Loco experiential division announced the addition of program executive Kevin Formalarie. marketing advertising manchester nh boston new hireWith more than a decade of client-facing agency experience, Knights has worked with clients across a broad spectrum of industries. Prior to joining wedü, he was an account manager at SilverTech and also worked with the former Tracey/Edwards agency. A native of Litchfield, Knights holds a bachelor’s degree in management from Keene State College and a master’s degree from Southern New Hampshire University. In his role at wedü, Knights will help create and execute multi-faceted advertising and marketing campaigns, in both traditional and digital spaces, for clients including Batteries Plus, Hampshire First Bank, New Hampshire Housing and others. experiential marketing events agency new hires boston nhKevin Formalarie comes to wedü’s experiential division with an impressive background of managing activations for noteworthy national brands including Red Bull, Powerade, Powerade Zero and Fuze. A native of Hudson, he is a graduate of Alvirne High School and holds a bachelor’s degree in marketing from Plymouth State University. As program executive for the agency’s experiential division, Formalarie will coordinate and oversee in-person marketing activations for clients such as Reader’s Digest, Jabra US, Metro PCS, Rustic Crust and New Hampshire Higher Education Assistance Foundation (NHHEAF). “We are thrilled to welcome Jason and Kevin to our team,” said Sean Owen, wedü President and CEO. “Our agency’s growth has been tremendous over the past two years, and the addition of Jason and Kevin will help ensure that we will continue to exceed client expectations on the local, regional and national levels.”
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